The Keys to Fan Engagement and Loyalty: Creating gamified experiences with rewards
A Talk by Mike Sorgenfrei (Co-Founder/CEO, Encore Fans)
About this Talk
Encore turns identity into a digital asset. Today “brands” pay over $50B/yr to collect 3rd party data about users, without users being rewarded. Mike Sorgenfrei describes how Encore is changing that so brands directly reward users in exchange for their data through gamified experiences.